European Direct Marketing Association

European Direct Marketing Association
/ˌjυərəpi:ən daɪˌrekt 'mɑ:kɪtɪŋ əˌsəυsieɪʃ(ə)n/
an organisation based in Switzerland which monitors new techniques in direct marketing and represents the interests of its members.
Abbr EDMA

Marketing dictionary in english. 2015.

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